May 27th, 2015 by Admin

Next Retail Traders Coffee Morning 10am, Tues 2nd June

Gotham Coffee, The Entrance, NSW


 The Secret To Magnetic Branding

by Gaye Crispin

Often small business owners think professional branding is only for the big boys. And some businesses are just too busy to think about their branding. Then there are businesses that don’t think branding matters at all.

But what many of these businesses don’t realise is they’re already branded, whether they want it or not. Because every brand works, even bland and messy brands. Just not the way the owners might wish.

So, what or who is controlling how your brand is perceived? Because ….


… to paraphrase Lewis Carroll, if you don’t know where you want to go, don’t be surprised if you don’t get there.

Branding matters, whether you’re a lawn mowing business, software program or a cafe. And strong and clear branding is magnetic, pulling in customers and pushing you along.
Professional branding makes you stand out in a very positive and distinct way. Think Jim’s Mowing, MYOB or Gloria Jeans.
Magnetic branding puts distance between you and your competitors, pushing you forward in favour, and pushing your competition back.
To develop a magnetic brand that positions you as the darling with your target audience you need to know: who you are, who your best customer and target audience is, how to position yourself to draw this audience to yourself, and how to make sure all aspects of your business are in line with these things.
Sound easy? Well it’s not!
Knowing how to put all this together, and then knowing how to apply your values to everything you do, clearly and consistently, to create a brand that wipes the floor with the competition – this is the job for an expert.
So unless you’re a branding expert who knows about magnetic branding, you should keep doing what you do best. And out of the profits, pay a branding expert to do what they do best. The best way to discover what a branding expert can do for you is talk to one.
My suggestion: Find five (5) local brands that impress you and are doing well. Find out who the branding experts were behind them. Call them. Have a chat. See how they can help you. Get free quotes.
If You Think Hiring A Branding Expert Is Expensive, Wait Until You See What DIY Costs YOU?
You’ll be surprised what you’ll discover about your business and its possibilities. You’ll also discover good branding experts don’t cost a fortune, but can help make you one!
Think your branding could be more effective?
Ever used a branding expert?
I’d love to hear from you. But in the meantime,
Happy Retailing,

Gaye Signature


You can connect with Gaye on

Gaye Crispin 2015aGaye Crispin, founder of Central Coast Retail Traders Network, is asocial innovator and entrepreneur, business strategist, writer, online publisher, and activist for social good. Gaye has been working with small businesses for over 30 years, and is a passionate supporter of a wide range of causes and community groups, both online and off. A prolific blogger, Gaye is committed to helping business owners and community groups develop sustainable business models that leave a green footprint wherever possible. Gaye believes fully in the power of collaboration and innovation to build strong communities, and works with a number of partners on multiple projects at any one time.

If you have a social good project you need help with, or if you would like Gaye to speak at your next event ENQUIRE HERE

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#Branding #MagneticBranding #BrandingMatters #RetailTraders #RetailTips #Retail #GayeCrispin #BusinessTips #RetailTraders #CentralCoast




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May 23rd, 2015 by Admin

Next Retail Traders Coffee Morning 10am, Tues 2nd June

Gotham Coffee, The Entrance, NSW


Businesses That Innovate Lead ~ Businesses That Lead Innovate

by Gaye Crispin

INNOVATIVE THINKING reveals existing invisible     profit centres in your business. 

BRAINSTORMING unearths new ways to save time and   money. 

CREATIVE THINKING provides competitive 
   advantages that give your business the edge.

What Is Innovation?

Innovation is the process of rearranging or changing what you already have or do to enhance existing processes, products and services.

Clever innovation creates more efficient processes, improves productivity, increases output, and grows profits. Great innovation is a catalyst for growth and success.

The most successful business owners I know are smart innovators or engage smart innovators who always have one ear to the ground. And they’re always seeking feedback and testing new ideas. That’s what gears their business model to adapt to and survive sudden changes in their business environment. It also ensures their product or service stays fresh, current and appealing.

When innovation is an in-built part of your business strategy, you create a culture of innovative thinking and creative problem solving that anticipates trends. This is what will keep you ahead of the pack, because: Businesses That Innovate Lead – Businesses That Lead Innovate.

Happy Retailing,


Gaye, Chrissy, Brenda, Sarah, Tammy, Leesa, Lee, Steve, Michael, Tony

The Central Coast Retail Traders Team

_PS: Need help innovating your business? Contact us here


© Central Coast Retail Traders 2015

#RetailTraders #CentralCoast #BizTips #Innovation #Retail

Posted in Innovation, Retail Innovation Tagged with: , , , , , ,

May 21st, 2015 by Admin

Next Retail Traders Coffee Morning

10am,  Tues 2nd June

Gotham Coffee, The Entrance, NSW



by Gaye Crispin

Customer Service Legends

There’s a story I heard of an airline employee who gave her jumper to a passenger whose luggage had been lost?

And then there was the story of the hotel manager in Bali who flew in (at no charge to the family) special peanut-free products from all around the world for the son of a family staying in his hotel. He did this because he felt there wasn’t a wide enough choice of items available on the hotel menu for the family’s little boy to eat.

The act of serving another goes back centuries, and throughout history has been viewed as one of the greatest gifts to humanity – service, one person to another. This manager and the airline employee are held up as supreme examples of customer service because they did what customer service is all about –  they served well.

Following are a few ideas to help you grow your own legendary list of great customer service stories.



A good business + good staff + good customer service is bound for greatness.


  • Find and retain quality people, because you can’t create world-class customer service with run-of-the-mill employees.
  • Hire people with the right personality for their job.
  • Hire people who who aren’t reluctant to take charge.
  • Hire people best suited to doing whatever it takes to make customers happy.
  • Hire people who aren’t afraid to hire people better than themselves.
  • Hire your best customer service employees to recruit people just like themselves. If you have good workers give them an incentive to recruit other good workers.


Put customer service at the core of your business & keep it fresh in everyone’s mind.
  • Understand what your customers think is good customer service.
  • Take time to find out what your customers expect.
  • Listen. Take notes. Stay in touch with your customers.
  • Follow up all feedback, both positive and negative.
  • Encourage customer emails, calls and other feedback
  • Build customer service into all aspects of your business.
  • Continuously test new ways to improve your customer service.

 “What do you need in business? Three simple things: Know your product better than anyone. Know your customer, and have a burning desire to succeed.”  D Thomas

Great customer service skills are a gift, highly sought after ON both sides of the cash register. So, as the saying goes, “if you’ve got ’em flaunt ’em, because you never know where they may take you.” 

Do you have a customer service story you’d like to share with us.

We’d love to hear it.

Gaye, Chrissy, Brenda, Sarah, Tammy, Leesa, Lee, Steve, Michael, Tony

The Central Coast Retail Traders Team

© Central Coast Retail Traders 2015

#RetailTraders #CentralCoast #BizTips #CustomerService #Retail

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