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Central Coast Retail Traders http://retailtraders.com.au Supporting Retailers On The Central Coast Sun, 19 Jul 2015 10:42:58 +0000 en-US hourly 1 https://wordpress.org/?v=4.9 89145279 Business Slow? When Did You Last Clean Your Windows? #RetailTip #RetailTraders #CentralCoast http://retailtraders.com.au/2015/06/05/clean-your-windows/ http://retailtraders.com.au/2015/06/05/clean-your-windows/#respond Fri, 05 Jun 2015 02:30:32 +0000 http://retailtraders.com.au/?p=535 Continue Reading]]>
  •  

    Next Retail Traders Coffee Morning 10am, Tuesday 7th July

    Gotham Coffee, The Entrance, NSW

    #RetailBizTip12

    Clean Your Windows

     Business Slow? When Did You Last Clean Your Windows?

    Unless you can do something incredibly creative with dirty windows like this fellow did, you should clean them regularly. Make those babies shine like The Cullinan Diamonds!

    Nobody likes looking in or out of grubby windows. And especially when they are eating or shopping. Windows, floors and walls should all be clean as a whistle.

    Your windows are a reflection of you, your staff, and what goes on behind the scenes in your business. How do you want your business perceived? Clean, neat, fresh and on the ball, or dirty, unkempt, stale and lazy?

    If you are a non-retail business with great display windows, take advantage! Decorate for seasons, holidays, organizations, or special causes like shopping locally! (Reform School shop window by Jessica Pezalla of Bramble Workshop)

    Shiny as a new pin, and filled with local pride.

    Having clean windows is easy. Take some newspaper or a squeegee, put water with a splash of vinegar in a bucket, add some elbow grease, and you’re done!

    #FreeGreen Streakless Window Cleaning Tip 
    Window cleaning with vinegar will make your windows gleam and will not leave the usual film or streaks on the glass. Mix equal parts of white distilled vinegar and warm water in a bucket. Wash with soft window washer. Dry with a soft cloth.

    If you have a great tip for cleaning windows we’d love you to share it with us here. Or you can pop over to our Facebook page and share your tip there.

    Until next time,

     Happy Retailing,

    Gaye Signature

     

    You can connect with Gaye on

    Gaye Crispin 2015aGaye Crispin, founder of Central Coast Retail Traders Network, is a social innovator, social entrepreneur, business strategist, writer, online publisher, and activist for social good. Gaye has worked with small businesses for over 30 years, and is a passionate supporter of a wide range of causes and community groups, both online and off. A prolific blogger, Gaye is committed to helping business owners and community groups develop sustainable business models that leave a green footprint wherever possible. Gaye believes fully in the power of collaboration and innovation to build strong communities, and works with a number of partners on multiple projects at any one time.

    If you have a social good project you need help with, or if you would like Gaye to speak at your next event ENQUIRE HERE

    If you enjoyed this article you may also enjoy  >>>>>>>>

     

    #Cleaning #Windows # #RetailTraders #RetailTips #Retail #GayeCrispin #BusinessTips #RetailTraders #CentralCoast


    CENTRAL COAST RETAIL TRADERS NETWORK

    FOR IDEAS THAT WORK 
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    The Secret To Magnetic Branding #Retail Traders #CentralCoast http://retailtraders.com.au/2015/05/27/magnetic-branding-secrets/ http://retailtraders.com.au/2015/05/27/magnetic-branding-secrets/#respond Wed, 27 May 2015 14:17:54 +0000 http://retailtraders.com.au/?p=442 Continue Reading]]>
  • Next Retail Traders Coffee Morning 10am, Tues 2nd June

    Gotham Coffee, The Entrance, NSW

    #RetailBizTip9

     The Secret To Magnetic Branding

    by Gaye Crispin

    Often small business owners think professional branding is only for the big boys. And some businesses are just too busy to think about their branding. Then there are businesses that don’t think branding matters at all.

    But what many of these businesses don’t realise is they’re already branded, whether they want it or not. Because every brand works, even bland and messy brands. Just not the way the owners might wish.

    So, what or who is controlling how your brand is perceived? Because ….

     

    … to paraphrase Lewis Carroll, if you don’t know where you want to go, don’t be surprised if you don’t get there.

    Branding matters, whether you’re a lawn mowing business, software program or a cafe. And strong and clear branding is magnetic, pulling in customers and pushing you along.
    Professional branding makes you stand out in a very positive and distinct way. Think Jim’s Mowing, MYOB or Gloria Jeans.
    Magnetic branding puts distance between you and your competitors, pushing you forward in favour, and pushing your competition back.
    To develop a magnetic brand that positions you as the darling with your target audience you need to know: who you are, who your best customer and target audience is, how to position yourself to draw this audience to yourself, and how to make sure all aspects of your business are in line with these things.
    Sound easy? Well it’s not!
    Knowing how to put all this together, and then knowing how to apply your values to everything you do, clearly and consistently, to create a brand that wipes the floor with the competition – this is the job for an expert.
    So unless you’re a branding expert who knows about magnetic branding, you should keep doing what you do best. And out of the profits, pay a branding expert to do what they do best. The best way to discover what a branding expert can do for you is talk to one.
    My suggestion: Find five (5) local brands that impress you and are doing well. Find out who the branding experts were behind them. Call them. Have a chat. See how they can help you. Get free quotes.
    If You Think Hiring A Branding Expert Is Expensive, Wait Until You See What DIY Costs YOU?
    You’ll be surprised what you’ll discover about your business and its possibilities. You’ll also discover good branding experts don’t cost a fortune, but can help make you one!
    Think your branding could be more effective?
    Ever used a branding expert?
    I’d love to hear from you. But in the meantime,
    Happy Retailing,

    Gaye Signature

     

    You can connect with Gaye on

    Gaye Crispin 2015aGaye Crispin, founder of Central Coast Retail Traders Network, is asocial innovator and entrepreneur, business strategist, writer, online publisher, and activist for social good. Gaye has been working with small businesses for over 30 years, and is a passionate supporter of a wide range of causes and community groups, both online and off. A prolific blogger, Gaye is committed to helping business owners and community groups develop sustainable business models that leave a green footprint wherever possible. Gaye believes fully in the power of collaboration and innovation to build strong communities, and works with a number of partners on multiple projects at any one time.

    If you have a social good project you need help with, or if you would like Gaye to speak at your next event ENQUIRE HERE

    If you enjoyed this article you may also enjoy  >>>>>>>>

     

    #Branding #MagneticBranding #BrandingMatters #RetailTraders #RetailTips #Retail #GayeCrispin #BusinessTips #RetailTraders #CentralCoast


    CENTRAL COAST RETAIL TRADERS NETWORK

    FOR IDEAS THAT WORK 

     

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    Only 5-Star Attitudes Give 5-Star Service #RetailTraders #CentralCoast http://retailtraders.com.au/2015/05/24/only-5-star-attitudes-give-5-star-service/ http://retailtraders.com.au/2015/05/24/only-5-star-attitudes-give-5-star-service/#respond Sun, 24 May 2015 14:48:30 +0000 http://retailtraders.com.au/?p=393 Continue Reading]]>
  • Next Retail Traders Coffee Morning 10am, Tues 2nd June

    Gotham Coffee, The Entrance, NSW

    #RetailBizTip6

    Only 5-Star Attitudes Give 5-Star Service

    by Gaye Crispin

    What is the single most important thing you can do to improve relationships with your customers? The answer is as obvious as it is overlooked: hire right in the first place.

    And the key to the hiring right people lay in the recruitment process. The time invested here, right at the beginning, means far less time and money wasted later.

    Finding and recruiting top recruitment with great attitudes should be a priority for all retailers.

    It doesn’t matter how great a meal you serve up or how talented your staff is, the one thing your customers will remember in detail is how well they were treated when interacting with your staff. Therefore, your business needs to hire with care.

    Hiring awesome people for your retail team is the only way to fly. It will help you sell more products, your business will be more efficient, you will deliver better customer service, and you will grow happy repeat customers who tell their friends.

    That’s why hiring right is always the right thing to do. Because only 5-Star attitudes give 5-Star service.

    How do you you decide who you hire?

    I’d love to hear from you.

    Gaye Signature

     

    You can connect with Gaye on

    Gaye Crispin 2015aGaye Crispin, founder of Central Coast Retail Traders Network, is asocial innovator and entrepreneur, business strategist, writer, online publisher, and activist for social good. Gaye has been working with small businesses for over 30 years, and is a passionate supporter of a wide range of causes and community groups, both online and off. A prolific blogger, Gaye is committed to helping business owners and community groups develop sustainable business models that leave a green footprint wherever possible. Gaye believes fully in the power of collaboration and innovation to build strong communities, and works with a number of partners on multiple projects at any one time.

    If you have a social good project you need help with, or if you would like Gaye to speak at your next event ENQUIRE HERE

    If you enjoyed this article you may also enjoy  >>>>>>>>

     

    #Attitude #HireRight #RetailTraders #RetailTips #Retail #GayeCrispin #BusinessTips #RetailTraders #CentralCoast


    CENTRAL COAST RETAIL TRADERS NETWORK

    FOR IDEAS THAT WORK 
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    Businesses That Innovate Lead – Businesses That Lead Innovate #RetailTraders #CentralCoast http://retailtraders.com.au/2015/05/23/businesses-that-innovate-lead/ Sat, 23 May 2015 03:08:32 +0000 http://retailtraders.com.au/?p=272 Continue Reading]]>
  • Next Retail Traders Coffee Morning 10am, Tues 2nd June

    Gotham Coffee, The Entrance, NSW

    #RetailBizTip2

    Businesses That Innovate Lead ~ Businesses That Lead Innovate

    by Gaye Crispin

    INNOVATIVE THINKING reveals existing invisible     profit centres in your business. 
    
    BRAINSTORMING unearths new ways to save time and   money. 
    
    CREATIVE THINKING provides competitive 
       advantages that give your business the edge.

    What Is Innovation?

    Innovation is the process of rearranging or changing what you already have or do to enhance existing processes, products and services.

    Clever innovation creates more efficient processes, improves productivity, increases output, and grows profits. Great innovation is a catalyst for growth and success.

    The most successful business owners I know are smart innovators or engage smart innovators who always have one ear to the ground. And they’re always seeking feedback and testing new ideas. That’s what gears their business model to adapt to and survive sudden changes in their business environment. It also ensures their product or service stays fresh, current and appealing.

    When innovation is an in-built part of your business strategy, you create a culture of innovative thinking and creative problem solving that anticipates trends. This is what will keep you ahead of the pack, because: Businesses That Innovate Lead – Businesses That Lead Innovate.

    Happy Retailing,

    =

    Gaye, Chrissy, Brenda, Sarah, Tammy, Leesa, Lee, Steve, Michael, Tony

    The Central Coast Retail Traders Team

    _PS: Need help innovating your business? Contact us here

     

    © Central Coast Retail Traders 2015

    #RetailTraders #CentralCoast #BizTips #Innovation #Retail

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    Customer Service Tips Part 1 from #RetailTraders #CentralCoast http://retailtraders.com.au/2015/05/21/customer-service-tips-pt-1/ Thu, 21 May 2015 14:42:37 +0000 http://retailtraders.com.au/?p=196 Continue Reading]]>
  • Next Retail Traders Coffee Morning

    10am,  Tues 2nd June

    Gotham Coffee, The Entrance, NSW

    #RetailBizTip1

    CUSTOMER SERVICE IS THE NAME OF THE GAME

    by Gaye Crispin

    Customer Service Legends

    There’s a story I heard of an airline employee who gave her jumper to a passenger whose luggage had been lost?

    And then there was the story of the hotel manager in Bali who flew in (at no charge to the family) special peanut-free products from all around the world for the son of a family staying in his hotel. He did this because he felt there wasn’t a wide enough choice of items available on the hotel menu for the family’s little boy to eat.

    The act of serving another goes back centuries, and throughout history has been viewed as one of the greatest gifts to humanity – service, one person to another. This manager and the airline employee are held up as supreme examples of customer service because they did what customer service is all about –  they served well.

    Following are a few ideas to help you grow your own legendary list of great customer service stories.

    =

    GOOD TO GREAT

    A good business + good staff + good customer service is bound for greatness.

    HIRE THE RIGHT PEOPLE

    • Find and retain quality people, because you can’t create world-class customer service with run-of-the-mill employees.
    • Hire people with the right personality for their job.
    • Hire people who who aren’t reluctant to take charge.
    • Hire people best suited to doing whatever it takes to make customers happy.
    • Hire people who aren’t afraid to hire people better than themselves.
    • Hire your best customer service employees to recruit people just like themselves. If you have good workers give them an incentive to recruit other good workers.

    PUT SERVICE FIRST

    Put customer service at the core of your business & keep it fresh in everyone’s mind.
    • Understand what your customers think is good customer service.
    • Take time to find out what your customers expect.
    • Listen. Take notes. Stay in touch with your customers.
    • Follow up all feedback, both positive and negative.
    • Encourage customer emails, calls and other feedback
    • Build customer service into all aspects of your business.
    • Continuously test new ways to improve your customer service.

     “What do you need in business? Three simple things: Know your product better than anyone. Know your customer, and have a burning desire to succeed.”  D Thomas

    Great customer service skills are a gift, highly sought after ON both sides of the cash register. So, as the saying goes, “if you’ve got ’em flaunt ’em, because you never know where they may take you.” 

    Do you have a customer service story you’d like to share with us.

    We’d love to hear it.

    Gaye, Chrissy, Brenda, Sarah, Tammy, Leesa, Lee, Steve, Michael, Tony

    The Central Coast Retail Traders Team

    © Central Coast Retail Traders 2015

    #RetailTraders #CentralCoast #BizTips #CustomerService #Retail

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    Retail Traders Launch http://retailtraders.com.au/2015/05/06/retail-traders-launch/ Wed, 06 May 2015 17:32:31 +0000 http://retailtraders.com.au//?p=1 Continue Reading]]>
  • Retail Traders Michael Sharpe

    Michael Sharpe, Founder of The Sharpe Centre For Social Impact

    Welcome to Retail Traders on the Central Coast

    We were thrilled to hold our first Coffee – Connect – Collaborate morning at Gotham Coffee, The Entrance on Tuesday 5th May.

    Thank you to our good friend and strategic partner,Michael Sharpe, Founder of Sharpe Centre for Social Impact for hosting our official launch.

    First Tall Poppies at Retail Traders

    The Entrance Retail Traders group meets first Tuesday of each month at 10am

     

     

     

     

     

     

    We Grow Tall Poppies

    Retail Traders has partnered with The Sharpe Centre For Social Impact and The Über Hub at Wamberal to launch the Tall Poppy Program.

    If you’d like to be a Tall Poppy  click here

    Celebrating Tall Poppies Everywhere!

    The Tall Poppy and Retail Traders

    And The First To See The Opportunities .. Gaye Crispin

    EVERYTHING STARTS WITH THE CUSTOMER

    #RetailTraders #SmallBusiness #TallPoppies #TheEntrance #CentralCoast #NSW

     

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