Category: Gaye Crispin

June 5th, 2015 by Admin

 

Next Retail Traders Coffee Morning 10am, Tuesday 7th July

Gotham Coffee, The Entrance, NSW

#RetailBizTip12

Clean Your Windows

 Business Slow? When Did You Last Clean Your Windows?

Unless you can do something incredibly creative with dirty windows like this fellow did, you should clean them regularly. Make those babies shine like The Cullinan Diamonds!

Nobody likes looking in or out of grubby windows. And especially when they are eating or shopping. Windows, floors and walls should all be clean as a whistle.

Your windows are a reflection of you, your staff, and what goes on behind the scenes in your business. How do you want your business perceived? Clean, neat, fresh and on the ball, or dirty, unkempt, stale and lazy?

If you are a non-retail business with great display windows, take advantage! Decorate for seasons, holidays, organizations, or special causes like shopping locally! (Reform School shop window by Jessica Pezalla of Bramble Workshop)

Shiny as a new pin, and filled with local pride.

Having clean windows is easy. Take some newspaper or a squeegee, put water with a splash of vinegar in a bucket, add some elbow grease, and you’re done!

#FreeGreen Streakless Window Cleaning Tip 
Window cleaning with vinegar will make your windows gleam and will not leave the usual film or streaks on the glass. Mix equal parts of white distilled vinegar and warm water in a bucket. Wash with soft window washer. Dry with a soft cloth.

If you have a great tip for cleaning windows we’d love you to share it with us here. Or you can pop over to our Facebook page and share your tip there.

Until next time,

 Happy Retailing,

Gaye Signature

 

You can connect with Gaye on

Gaye Crispin 2015aGaye Crispin, founder of Central Coast Retail Traders Network, is a social innovator, social entrepreneur, business strategist, writer, online publisher, and activist for social good. Gaye has worked with small businesses for over 30 years, and is a passionate supporter of a wide range of causes and community groups, both online and off. A prolific blogger, Gaye is committed to helping business owners and community groups develop sustainable business models that leave a green footprint wherever possible. Gaye believes fully in the power of collaboration and innovation to build strong communities, and works with a number of partners on multiple projects at any one time.

If you have a social good project you need help with, or if you would like Gaye to speak at your next event ENQUIRE HERE

If you enjoyed this article you may also enjoy  >>>>>>>>

 

#Cleaning #Windows # #RetailTraders #RetailTips #Retail #GayeCrispin #BusinessTips #RetailTraders #CentralCoast


CENTRAL COAST RETAIL TRADERS NETWORK

FOR IDEAS THAT WORK 

Posted in #RetailBizTip, Cleaning, Gaye Crispin, Windows Tagged with: , , , , , , ,

May 27th, 2015 by Admin

Next Retail Traders Coffee Morning 10am, Tues 2nd June

Gotham Coffee, The Entrance, NSW

#RetailBizTip9

 The Secret To Magnetic Branding

by Gaye Crispin

Often small business owners think professional branding is only for the big boys. And some businesses are just too busy to think about their branding. Then there are businesses that don’t think branding matters at all.

But what many of these businesses don’t realise is they’re already branded, whether they want it or not. Because every brand works, even bland and messy brands. Just not the way the owners might wish.

So, what or who is controlling how your brand is perceived? Because ….

 

… to paraphrase Lewis Carroll, if you don’t know where you want to go, don’t be surprised if you don’t get there.

Branding matters, whether you’re a lawn mowing business, software program or a cafe. And strong and clear branding is magnetic, pulling in customers and pushing you along.
Professional branding makes you stand out in a very positive and distinct way. Think Jim’s Mowing, MYOB or Gloria Jeans.
Magnetic branding puts distance between you and your competitors, pushing you forward in favour, and pushing your competition back.
To develop a magnetic brand that positions you as the darling with your target audience you need to know: who you are, who your best customer and target audience is, how to position yourself to draw this audience to yourself, and how to make sure all aspects of your business are in line with these things.
Sound easy? Well it’s not!
Knowing how to put all this together, and then knowing how to apply your values to everything you do, clearly and consistently, to create a brand that wipes the floor with the competition – this is the job for an expert.
So unless you’re a branding expert who knows about magnetic branding, you should keep doing what you do best. And out of the profits, pay a branding expert to do what they do best. The best way to discover what a branding expert can do for you is talk to one.
My suggestion: Find five (5) local brands that impress you and are doing well. Find out who the branding experts were behind them. Call them. Have a chat. See how they can help you. Get free quotes.
If You Think Hiring A Branding Expert Is Expensive, Wait Until You See What DIY Costs YOU?
You’ll be surprised what you’ll discover about your business and its possibilities. You’ll also discover good branding experts don’t cost a fortune, but can help make you one!
Think your branding could be more effective?
Ever used a branding expert?
I’d love to hear from you. But in the meantime,
Happy Retailing,

Gaye Signature

 

You can connect with Gaye on

Gaye Crispin 2015aGaye Crispin, founder of Central Coast Retail Traders Network, is asocial innovator and entrepreneur, business strategist, writer, online publisher, and activist for social good. Gaye has been working with small businesses for over 30 years, and is a passionate supporter of a wide range of causes and community groups, both online and off. A prolific blogger, Gaye is committed to helping business owners and community groups develop sustainable business models that leave a green footprint wherever possible. Gaye believes fully in the power of collaboration and innovation to build strong communities, and works with a number of partners on multiple projects at any one time.

If you have a social good project you need help with, or if you would like Gaye to speak at your next event ENQUIRE HERE

If you enjoyed this article you may also enjoy  >>>>>>>>

 

#Branding #MagneticBranding #BrandingMatters #RetailTraders #RetailTips #Retail #GayeCrispin #BusinessTips #RetailTraders #CentralCoast


CENTRAL COAST RETAIL TRADERS NETWORK

FOR IDEAS THAT WORK 

 

Posted in #RetailBizTip, Branding, Gaye Crispin Tagged with: , , , , , , , , ,

May 24th, 2015 by Admin

Next Retail Traders Coffee Morning 10am, Tues 2nd June

Gotham Coffee, The Entrance, NSW

#RetailBizTip6

Only 5-Star Attitudes Give 5-Star Service

by Gaye Crispin

What is the single most important thing you can do to improve relationships with your customers? The answer is as obvious as it is overlooked: hire right in the first place.

And the key to the hiring right people lay in the recruitment process. The time invested here, right at the beginning, means far less time and money wasted later.

Finding and recruiting top recruitment with great attitudes should be a priority for all retailers.

It doesn’t matter how great a meal you serve up or how talented your staff is, the one thing your customers will remember in detail is how well they were treated when interacting with your staff. Therefore, your business needs to hire with care.

Hiring awesome people for your retail team is the only way to fly. It will help you sell more products, your business will be more efficient, you will deliver better customer service, and you will grow happy repeat customers who tell their friends.

That’s why hiring right is always the right thing to do. Because only 5-Star attitudes give 5-Star service.

How do you you decide who you hire?

I’d love to hear from you.

Gaye Signature

 

You can connect with Gaye on

Gaye Crispin 2015aGaye Crispin, founder of Central Coast Retail Traders Network, is asocial innovator and entrepreneur, business strategist, writer, online publisher, and activist for social good. Gaye has been working with small businesses for over 30 years, and is a passionate supporter of a wide range of causes and community groups, both online and off. A prolific blogger, Gaye is committed to helping business owners and community groups develop sustainable business models that leave a green footprint wherever possible. Gaye believes fully in the power of collaboration and innovation to build strong communities, and works with a number of partners on multiple projects at any one time.

If you have a social good project you need help with, or if you would like Gaye to speak at your next event ENQUIRE HERE

If you enjoyed this article you may also enjoy  >>>>>>>>

 

#Attitude #HireRight #RetailTraders #RetailTips #Retail #GayeCrispin #BusinessTips #RetailTraders #CentralCoast


CENTRAL COAST RETAIL TRADERS NETWORK

FOR IDEAS THAT WORK 

Posted in Customer Service, Gaye Crispin, Hiring, Recruitment Tagged with: , , , , , , ,

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